The Determinants of Entrepreneurial Intentions among Commerce Postgraduate Students in Zimbabwe

Authors

  • Munyaradzi Mutsikiwa Great Zimbabwe University
  • Evelyn Madziba Great Zimbabwe University

Keywords:

Theory of planned behavior, personal attitude, , perceived behavioural controll, subjective norms, entrepreneurial intentions

Abstract

The main purpose of this study was to examine the effect of personal attitude, perceived behavioural control, and subjective norms on the entrepreneurial intentions of commerce postgraduate students in Zimbabwe. The researchers employed a single cross-sectional survey to collect data from respondents. The research included 180 postgraduate students. To test the traced hypotheses the data were examined using structural equation modelling. The results revealed that personal attitude and perceived behavioural control had significant positive relationships with entrepreneurial intentions whereas subjective norms did not have any significant relationship with entrepreneurial intentions. The results partially support the applicability of the theory of planned behaviour to entrepreneurship within the socio-economic context of Zimbabwe

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Published

2025-03-14

How to Cite

Mutsikiwa, M., & Madziba, E. (2025). The Determinants of Entrepreneurial Intentions among Commerce Postgraduate Students in Zimbabwe. RESEARCH JOURNAL OF ECONOMIC AND MANAGEMENT STUDIES, 1(2). Retrieved from https://gzuscholar.gzu.ac.zw/index.php/RJEMS/article/view/22